SaaS Growth Pack
Onboarding emails, churn-reduction playbooks, feature launch copy, and help documentation prompts. Everything you need to activate, retain, and grow your user base.
PDF download. No account or email needed.
Prompt Categories
32 prompts across 4 categories. From first-touch onboarding to saving churning users, every growth lever is covered.
Who This Is For
Sample Prompts from This Pack
Real prompts. Real outputs. See what you're buying.
Write a 5-email welcome onboarding sequence for [PRODUCT NAME], a [PRODUCT DESCRIPTION]. The user just signed up for a free trial. Goals:
- Email 1 (Day 0): Welcome + one clear first action to complete
- Email 2 (Day 1): Show the core feature that delivers the "aha moment"
- Email 3 (Day 3): Social proof — share a customer success story
- Email 4 (Day 5): Address the #1 objection or confusion point
- Email 5 (Day 7): Soft upgrade nudge with a clear reason to go paid
Each email: Subject line (under 50 chars), preview text, body under 150 words. Tone: Helpful, not salesy. Every email should have exactly one CTA. No "just checking in" emails.
Email 1 — Day 0: Welcome
Subject: Your first dashboard is ready
Preview: One step to see it in action
Hey [FIRST_NAME],
Welcome to [Product]. Your account is live.
Most new users get value fastest when they [CORE ACTION — e.g., "connect their first data source"]. It takes about 2 minutes.
[CTA Button: Set up your first [thing]]
If you hit any snags, reply to this email. A human will answer.
Email 2 — Day 1: The Aha Moment
Subject: This is the feature people stay for
Preview: Takes 30 seconds to try
Most people sign up for [Product] because of [general benefit]. But the feature that makes them stay is [CORE FEATURE]...
[Continues with emails 3-5, each with subject, preview, body, and CTA...]
Design a cancellation flow for [PRODUCT NAME] that includes a short exit survey and a save offer. The user clicked "Cancel subscription." Create:
1. Exit survey (max 4 options + "Other" with text field):
- Make the options reflect real churn reasons for a [PRODUCT TYPE] SaaS
- Each option should trigger a different save offer
2. Save offers (one per reason):
- "Too expensive" → discount or downgrade option
- "Not using it enough" → feature highlight or pause option
- "Missing a feature" → roadmap preview + feedback collection
- "Switching to competitor" → comparison + migration help
3. Confirmation page copy if they still cancel (graceful, leave the door open)
Write all copy ready to implement. Tone: Respectful, not guilt-trippy. Never make it hard to cancel.
Cancellation Flow
Step 1: Exit Survey
"Before you go — what's the main reason you're cancelling?"
( ) It's too expensive for what I get
( ) I'm not using it enough to justify the cost
( ) It's missing a feature I need
( ) I'm switching to a different tool
( ) Other: [text field]
Step 2a: "Too expensive" selected
"We get it — budgets are real. Would either of these work?"
Option A: Switch to our Starter plan at $[LOWER_PRICE]/mo (you keep [KEY FEATURES])
Option B: Get 30% off your current plan for the next 3 months...
[Continues with save offers for each reason and graceful cancellation confirmation...]